360° Photos and Virtual Tours.
360° images and virtual tours drive results
62% of visitors prefer listings with photos of store interiors.
Listings with photos and a virtual tour are twice as likely to generate interest.
Complete listings inspire trust and are 78% more likely to be viewed as well-established.
On average, 41% of business searches on Google Maps result in an on-site visit.
Listings with photos and tours motivate customers to make a purchase 29% of the time.