360° Photos and Virtual Tours.

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360° images and virtual tours drive results

62% of visitors prefer listings with photos of store interiors.

Listings with photos and a virtual tour are twice as likely to generate interest.

Complete listings inspire trust and are 78% more likely to be viewed as well-established.

On average, 41% of business searches on Google Maps result in an on-site visit.

Listings with photos and tours motivate customers to make a purchase 29% of the time.

What is a 360° Photo?

A 360° photograph is a special type of photo taken with a special type of camera.  These cameras capture photos in a 360 degreee field of view.  This is very useful for businesses to allow potential clients or customers to experience your location before making a physical journey.

Why should I have 360° Photos?

Google recommends that businesses have at least 3 (three) 360 degree photos on your Google Business Profile.  Google will also give a higher rank to these photos over conventional photos. This can increase your page rank for Google searches and business listings on Google.  The 360 photos have the added benefit of showing up in Google maps too.

What is a Virtual Tour?

A virtual tour is a series of 360° photos put together with special sofware and hosted online as part of your current website.  These are quite common with real estate listings, but businesses are getting into them as well.  Virtual tours can have interactable items, videos, e-commerce and even virtual zoom like meetings inside them.

Here are some examples.

Versus Board Games

Wetzel Estate Rental House

Scott Director’s Virtual Showroom

Can you create a tour on Google Business Profile?

Simple answer, YES.

Tours can be exported to your Google Business Profile and be part of the Google Earth and/or Street View project.  Interactive elements are not supported, but you can add your logo to the bottom of the photo.  See examples below or follow these links (may not work in all borwsers.)

Scott Director’s Google Earth

Scott Director’s Street View

Can 360° Photos be used on social media?

Absolutely and it can be fun.  Facebook supports uploading 360° photos and videos by default in your timeline.  Instagram does not support 360° natively, but you can easily convert a 360° photo into a video with free software on your phone, tablet or computer.  This allows for some great shots to be created and it is very fun.  You can do tiny planet or a full 360° spin along with many other fun styles.  These are great ways to attract attention with future customers on social media.

Will these 360° photos work in VR Headsets?

Yes.  All current virtual reality headsets will work with the 360 photos, videos and virtual tours.  It is quite an experience to view a 360° photo in a virtual reality headset.  I highly recommend trying it for yourself.

Click and drag with your mouse to explore this 360° photo.

360 Photos are a great way to get attention on social media like Instagram.

For the best experience follow this link to view the tour in a new window.

Pan around with your mouse as video plays.

Google Business Profiles

Skeleton Key Vintage

Vintage

3352 SE Belmont St, Portland, OR 97214
Website  Store Tour

Scott Director's

Custom Furniture

9340 SW Beaverton Hillsdale Hwy Beaverton, OR 97005
Website  Virtual Showroom

Wetzel Estate Winery

Winery

17485 Highway 22 Dallas, Oregon 97338
Website  
Winery Tour  House Tour

Forager Vintage

Vintage Boutique

12570 SW Broadway St Beaverton, OR 97005
Website

The Club House

Game Store

13895 SW Farmington Rd, Beaverton, OR 97005
Website

Oak Knoll Winery

Winery

29700 SW Burkhalter Rd. Hillsboro, OR 97123
Website

Mamancy Tea & Chocolate

Tea House

3831 SW 117th Ave E, Beaverton, OR 97005
Website

Versus Board Games

Game Store

12551 SW Main St, Tigard OR 97223
Website

Curiosities Vintage

Vintage

12550 SW Main St, Tigard, OR 97223
Website

Gongaii Games

Game Store

10200 SW Allen Blvd # A, Beaverton, OR 97005
Website